Here are some of our favorite predictions for Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest in 2013.
Facebook will offer better tools for business. In 2013, we’ll see Facebook offering a premium version of Facebook Pages. This premium version will include advanced analytics that will give marketers greater insight around specific fan segments (top commenters, customers, new fans) and the ability to do frictionless email acquisition (click “join” within a Page update to opt in).
They’ve already acquired Threadsy (an analytics tool) and earlier this year they allowed third-party developers to create actions beyond Comment, Like and Share. (http://bit.ly/12GrSdZ)
Personalized Twitter feeds. According to Rich Brooks, president of Flyte New Media, in 2013 Twitter could start personalizing your Twitter feed based on an algorithm similar to Facebook’s EdgeRank (“TwedgeRank,” perhaps?). The algorithm will include factors like Influence (based on ratio of followers to following; retweets, mentions and favorites; how influential followers are; and how often added to Twitter lists) and Alignment (how closely the tweeter resembles you, based on your bio, geographic area, lists you follow and appear on). (http://bit.ly/Tvc5en)
Google+ will take control of local social. Google+ has become more business-friendly through its Pages offering and this is a much bigger deal than most think. Having Google+ at a local/store level aligned with Google Search, Maps and Reviews means that search and location are now strongly tied to social. This is a huge boon for retailers and restaurants all over the U.S. — enabling them to talk about their storefront in a meaningful way, directly linked to search. (bit.ly/VuiWCe)
YouTube will begin to provide a social experience. YouTube will get recognition and significant use as a major social network (yay!). Google’s new social focus will demand tighter integration between YouTube and Google+. Google wants to change YouTube consumption from a passive experience to a social one and is primed to do so. (http://bit.ly/TMAXeF)
LinkedIn is the new Facebook. More brands will use LinkedIn to monitor conversations and connect with customers and influencers. New and enhanced features on the site, such as its “endorse” capability (which employs the one-click validation of a Facebook “like”) and new profile and company page designs are encouraging users to spend more time building their personal brands with LinkedIn’s tools. Companies, particularly in the B2B world, will increasingly recognize its marketing potential. Also, as adoption and activity on LinkedIn surge, journalists will spend more time using the platform for research, identifying sources and breaking stories. (http://bit.ly/U4TOUK)
Pinterest will open to third party developers. Pinterest has launched its business pages, and we predict an API soon. This is the same track Facebook took and it helped the platform gain widespread adoption by companies. Brands are excited, and Pinterest has already proven it can be lead generator. Now it needs to create business value by allowing integration into social media management systems that brands depend on for marketing, advertising and analytics. (bit.ly/VuiWCe)
What do you predict in 2013? Please share your predictions below and share this post!