Nonprofit Organization DuPage ReStore Gets Help from Hot Potato

October 29–Naperville–Hot Potato Social Media, recently entered into a partnership with the Habitat for Humanity ReStore of DuPage county. Hot Potato Social Media now provides social media marketing services to DuPage ReStore on a pro bono basis.


The DuPage ReStore is a nonprofit organization that receives donated building materials along with new and used home improvement products which are re-sold to the public at reduced prices. These profits help fund local Habitat for Humanity affiliates and initiatives in order to provide lower-income families with affordable housing and project renovation options.


Modern Marketing Partners (MMP), a full-service marketing agency in Naperville Illinois, has requested its social media division Hot Potato Social Media to develop and manage the social media profiles and website optimization initiatives for the DuPage ReStore. In addition, MMP and Hot Potato Social Media will help the nonprofit ReStore on their publicity and content marketing efforts.


“We are delighted to help a great cause with our marketing skills that can make a difference in peoples lives,” states Neil Brown, Partner and Chief Marketing Officer for Modern Marketing Partners. “Our SEO and social media marketing efforts will drive website traffic, awareness, and ultimately donations and store traffic.”


You can view the updated Facebook and Twitter profiles along with new YouTubeGoogle+ and Pinterest profiles that Hot Potato Social Media set up for the DuPage ReStore. All profiles now link from the nonprofit’s website. In addition, Modern Marketing Partners completed publicity announcements for a recycling initiative based off of America Recycles Day.


For more information on the DuPage ReStore and guidance on how to donate your building materials or home improvement products, please visit the ReStore website and the donation section of the ReStore.



About Hot Potato Social Media

Based in Naperville, IL outside of Chicago, Hot Potato Social Media is a full service social media marketing agency that helps companies and brands implement and manage social media programs for measurable and often profound results. For more information, check out the website at, or call 630-868-5062.

About Modern Marketing Partners
Modern Marketing Partners is a full-service, business-to-business marketing and communications agency specializing in the integration of traditional marketing, Internet and social media. For more information, visit our website, or follow us through: MMU BlogFacebook, Twitter, YouTube, Google+, Pinterest and LinkedIn. Questions? Call Heather Hawes at 630-868-5060

by Neil Brown

Categories: Hot Potato, News


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