Blue Sky Builders is a regional (Chicago) remodeler that needed to improve search authority to compete against larger rivals. The answer? Level the playing field with a search-optimzation website, coupled with integrated social media marketing.
The results? Hot Potato implemented a search-optimized website, along with a blog (Sky-Writers) and complete social media profiles. In addition, Hot Potato manages a paid search, pay-per-click (PPC) program.
Sales for Blue Sky Builders are sky-rocketing. The combination of organic and paid search, along with Google+ is potent for regional results.