One of the successful marketing case stuides for Hot Potato involved the creation and implementation of the Construction Marketing Association (CMA). The CMA is perhaps the best example of a brand, a company launched completely online through internet, inbound marketing and social media.
Hot Potato manages a very active blog, Facebook, Twitter, LinkedIn Group, YouTube, Google+ and search-optimized website for the association, integrating all these marketing assets so that CMA dominates search authority. In addition, Hot Potato assists Construction Marketing Association with webcasts, PR, a quarterly e-newsletter, white papers, and videos and more.
Now, CMA is recognized as the leading association for marketers in the construction industry. The Construction Marketing blog was recognized as a top blog and received the following awards:
Metrics include e-commerce sales for new memberships, awards, content downloads, advertising and a career center. Leads are captured by multiple channels and offers including website registrations for webcasts, surveys,training, awards and a professional certification program.
Construction Marketing Association Blog
Construction Marketing Association Twitter Profile
Construction Marketing Association Facebook Profile