Construction Marketing Association (CMA)

Association Launched via Inbound Marketing

 

One of the successful marketing case stuides for Hot Potato involved the creation and implementation of the Construction Marketing Association (CMA). The CMA is perhaps the best example of a brand, a company launched completely online through internet, inbound marketing and social media.

 

Hot Potato manages a very active blog, Facebook, Twitter, LinkedIn Group, YouTube, Google+ and search-optimized website for the association, integrating all these marketing assets so that CMA dominates search authority. In addition, Hot Potato assists Construction Marketing Association with webcasts, PR, a quarterly e-newsletter, white papers, and videos and more.

 

Now, CMA is recognized as the leading association for marketers in the construction industry. The Construction Marketing blog was recognized as a top blog and received the following awards:

Metrics include e-commerce sales for new memberships, awards, content downloads, advertising and a career center. Leads are captured by multiple channels and offers including website registrations for webcasts, surveys,training, awards and a professional certification program.

 

 

Construction Marketing Association Blog

Construction Marketing Association Blog

Construction Marketing Association Twitter Profile

Construction Marketing Association Twitter Profile

Construction Marketing Association Facebook Profile

Construction Marketing Association Facebook Profile



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