Iconic Shop

Ecommerce retailer Iconic Shop is a startup launched into the ultra-competitive music merchandise market. Iconic needed to beat large, entrenched competitors.


Hot Potato Social Media helped launch the new ecommerce retailer with:


Launched in Spring 2014, Iconic Shop has realized triple-digit increases in traffic growth, sales, and customer engagement.


Social Media


Hot Potato Social media strategizes and launches weekly store promotions which are promoted primarily through social media. Social media promotions and engagement fueled a 127% increase in social media referral traffic after just the first month.


Hot Potato Social Media also manages paid social media advertising for Iconic Shop. Paid advertising is used to share new promotions and also launch new products (pictured below)


Facebook Advertising

Twitter and Pinterest are also great sources of traffic and sales for Iconic Shop. Twitter accounts for nearly 20% of all referral traffic to the website. Rich Pins on Pinterest have not only increased traffic to the website, but conversion.


Iconic Social Media Twitter

Pinterest Rich Pins Social Media


Paid Search/Remarketing


Hot Potato Social Media manages Iconic’s paid search and remarketing campaigns, driving more than 2,000 visits per month to their website. Paid search and remarketing campaigns are tied to current website promotions.


A sample of remarketing banners pictured below:


Remarketing Banner Example

Remarketing Banner Design

PPC Remarketing Banner Design


Search Engine Optimization


Advanced SEO techniques including an aggressive content marketing and blogging program have increased organic search traffic by 469% after the first month.


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