How do we get found online? This was the number one question IMEC had for Hot Potato when it came to marketing itself. IMEC specifically wanted to position themselves online so that they could inform Illinois manufacturers about the numerous consulting services available to help manufacturers innovate, contain manufacturing costs, streamline their processes, and increase their profits.
After analyzing IMEC’s offerings, Hot Potato knew that the best way to leverage IMEC online was through the numerous events and services offered to Illinois manufacturers. So, Hot Potato implemented a search optimized website to communicate IMEC’s offerings and events, making sure to integrate the site with their social profiles and Manufacturing Results blog that Hot Potato created for the manufacturing consultant. The website has some advanced features including auto-display of recent news and blogs. Behind the scenes is a user-friendly and robust content management system (CMS).
One of the best and most popular social media marketing strategies implemented for IMEC, was their YouTube channel. IMEC’s channel offers a robust library of various manufacturing videos. You can view IMEC’s videos here. IMECS’s social media program was recognized by the national Communicator Awards (Gold, 2011) for social media excellence.
IMEC Home Page
IMEC YouTube Channel
IMEC Google+ Profile