LinkedIn Company Pages and Group Interaction

In business-to-business marketing, LinkedIn rules!  Certainly personal LinkedIn profiles offer excellent features for promoting companies, brands and programs. Examples include Slide Share presentations, events listings, blog and twitter integration. But most marketers don’t know about the excellent marketing opportunities for LinkedIn Company pages. Features include product and service listing, hyperlinks to registration pages, and embedded videos. LinkedIn Groups offer brands and business development pros opportunities to interact with prospects, post promotions and offers.

 

Shown here, LinkedIn company pages for HotPotato, Norix Furniture, and Modern Marketing Partners.



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