When Hot Potato sat down with Norix, a major challenge was addressed: the need to target a variety of different industry verticals and decision makers.
As a producer of heavy-duty furniture, Norix Group supports a variety of markets including corrections, behavioral and general healthcare, public safety, GSA and military, shelters, commercial, education and more recently, hospitality.
First, Hot Potato conducted advanced keyword analysis. The Norix website was retrofitted with proper meta-coding, landing and registration pages. A blog was implemented to help explain design considerations for each of these markets, along with social profiles, white papers and case studies to support the blog’s content. Likewise, a video covering each vertical was deployed to explain how Norix’ furniture can be used in a variety of environments. You can view the video below:
Norix Safe Environments Blog
Norix YouTube Channel
Norix LinkedIn Products Page