Hot Potato took on Trikke as a new client, seeing that the product has great opportunity to go viral on the web.
With a good amount of awareness already, Trikke needed to improve its online/Internet presence via social media marketing and search optimization. For starters, all social profiles needed to have a consistent brand image to reinforce Trikke’s desired positioning as a fun and exciting alternative for exercise and weight loss. In addition, the social channels can now more effectively leverage the deep library of images and videos.
Hot Potato then worked with Trikke to develop various content strategies, starting with a greater emphasis on sharing links of their videos, news stories and info on various programs through their major profiles: Facebook, Twitter, Google+ and YouTube.
Trikke YouTube Channel
Trikke Facebook Profile
Trikke Twitter Profile