Hot Potato Social Media encourages brands to utilize YouTube to the fullest. Why? Video typically has the highest click-through-rate (CTR) of any content. Video is often more engaging to customers and prospects, more interactive, and can support demonstrations and training. Importantly, YouTube, owned by Google, commands high search authority. In fact, YouTube recently introduced a new feature that allows for video transcriptions for even greater keyword indexing and search authority. For these reasons, Hot Potato recommends embedding YouTube videos on websites and blogs.
There are plenty of tips and tricks for effective videos and YouTube implementation. More on this subject will be featured in our WAY OF THE POTATO blog. Shown here, YouTube video channels for TRIKKE carving vehicles, Weather Guard construction equipment, and IMEC consulting.