Facebook, with over one billion users can be the hub of a successful social media marketing strategy. Facebook is the leader in social media customer sources, with more than 52% of marketers finding a customer on Facebook this year. Interested in driving traffic to your website? Not only does Facebook generate direct leads, it increases website traffic (HubSpot).
Despite the potential benefits of a Facebook presence, not all businesses have leveraged this platform. 59% of small businesses do not have a Facebook page, while 41% do. Larger companies are doing a bit bitter. 58% of Fortune 500 companies have a Facebook page. Interestingly, 71% of the fast-growing companies on the Inc. 500 list said they have Facebook pages (Guidehat).
Even more powerful are Facebook usage statistics. Over 50% of users login each day and users log 8.3 billion hours per month. Undeniably, Facebook offers a large opportunity to engage with your audience. Avoid being part of the 59% of small business that do not have a Facebook Page, create yours today!
Hot Potato’s Facebook Business Page guide will share everything you need to know about creating a Facebook Business Page, from initial setup to content creation. Topics include:
Want more details? Download A Guide to Facebook Business Pages Here. And be sure to share this resource with those looking for content ideas!