Content marketing and social media are two of the biggest trends in the marketing world today! Content marketing and social media marketing are increasingly intertwined. Though seemingly synonymous, they are not the same thing. However, they serve as support for one another. We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. Social media marketing is the vehicle for delivering that content.
Who uses content marketing? 91% of B2B marketers and 86% of B2C marketers use content marketing. For both B2B and B2C marketers, social media (other than blogs) is the most used content marketing tactic (Content Marketing Institute).
So, how can you integrate your social media and content marketing efforts? First, keep in mind that content needs to be tailored to each individual social media channel. We will share how to tailor your content to each social media outlet, including Facebook, Twitter, YouTube, LinkedIn, and Google+, along with content ideas. Using each recipe for success, you can properly integrate your content and social media marketing.
For example, save your long, in-depth content for more appropriate vehicles like white papers, blogs, and case studies. Use social media for disseminating that content in a shorter format and to interact with your customers. Social media is a great way to distribute any content you create. However, be sure to not be OVERLY promotional. Social media is a chance to engage not just sell.
Want more details? Download our Content Marketing & Social Media: Recipe For Success whitepaper here. And be sure to share this resource with those looking for content ideas!